More than 50% of online population views at least one blog post online everyday. The trend of online blogs is not expected to fade away any time soon. Therefore, in order to make your content unique and fresh, you need to keep on updating your marketing strategies. Whether you run advertising agencies in Abu Dhabi, or in Seoul, you need to make exceptional content and also need to remain updated with the latest digital writing trends online.
Due to the short attention spans of Gen X, the reading habits of online readers have certainly changed. Today, your content needs to be interesting, interactive and precise. If you fail to keep up with the latest writing styles for your blog, then you will gradually notice a decline in your online traffic.
Want to know how blog writing will evolve in 2020? Read on and find out all about the blog trends for 2020.
Information Rich Articles
Contrary to the general perception, the conventional 500 to 1000 word count for blogs has become a thing of the past. Today, digital marketers usually prefer more informative blogs with an average word count of 3000 words. Such meaningful content garners more online traffic and remains relevant due to the extensive information and simple language.
Although such blogs may require extra time to read, however, they make viewers spend more time on your site as the content is more helpful than just being fluff.
Moreover, Google has started promoting longer blog posts over shorter ones in its search results. Therefore, try to make your content longer if you want to make it in the top slot in Google’s online search results.
Also, keyword based SEO writing is slowly becoming obsolete as Google is working on upgrading and improving its search results to provide users more authentic and informative content. Therefore, make sure your content is useful, informative and relevant.
Facebook Updates and Info Graphics
Although longer blogs are expected to blow up in 2020, however, it doesn’t mean that you should skip shorter content in your content strategies.
Such content including Facebook updates and info graphics can reach to a wider range of audience in lesser time.
Such content is ideal for those who spend more time on smartphones or tablets than on laptops as the content is easier to download or read due to the restricted word count.
Such content isn’t ideal for search engine optimization, however, such content is always appreciated by the viewers as it is simple to absorb.
By posting blogs regularly or as frequently as possible, you have more chances to increase online traffic for your website.
Though it requires a lot of effort to post high quality blogs on a daily basis, however, you will gradually become a reputed online source of reliable content that consumers are searching on the web. Moreover, regular posting gives you an edge over other competitor brands working in a similar niche.
Moreover, try to set a schedule for online posts and try to stick to that same schedule. You can either post on a daily, weekly or a biweekly basis. This helps in creating loyal readers for your blog.
Many new startups don’t have enough resources to hire a full-time content writer. Therefore, the demand for freelance bloggers is also expected to increase in 2020. Try to opt for reliable sources, such as Micro Job Market, where you can find professional freelancers with a diverse portfolio and creative skills.
Integration of Video Content
We watch a lot of videos from various sources including YouTube, Facebook, Instagram and Twitter in a day.
Today, more than 80% of content specialists are relying on video based content in their existing marketing strategies.
In case you’re not including videos in your online blog posts, then chances are that your content may look too plain or outdated.
Visual content can add more drama and innovation to an online blog. It helps to convey your message in a more creative and interesting way.
Hiring a fulltime videographer can be quite expensive for smaller businesses; however, the good news is that you don’t need to hire a professional video creator for your blogs.
You can make your own videos and GIFs with a good quality camera phone.
Increasing interaction with your readers is yet another popular trend to watch out for in 2020.
Interactive blogs may include online polls, surveys, and questionnaires.
Such interactive activities help readers stay engaged and involved with your content.
Social Media Platforms
Promoting your blogs through various social media platforms is key to a successful content marketing strategy. To increase your online traffic, it is crucial to engage with your audience on different social media sites.
You can either go for one or several social media platforms including Facebook, LinkedIn, Instagrametc. In 2020, paid advertisement on social media through Instagram and Facebook will become even more popular as it guarantees clicks from your targeted traffic to a great extent.
The trends for blog writing is continuously changing and evolving. In order to get a good rank in Google and other search engines, you need to keep updating your content to keep it fresh and relevant.